The advertising decisions depend on sales of products

This work is intended to identify the dependence that exists between the advertising to be programmed by a company and its sales. Knowing that this measure of demanded quantity so much of his price depends as in his advertising spending. Many of the companies can create barriers at the entry of poss...

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Detalles Bibliográficos
Autores Principales: SELLAMEN GARZÓN, ALEXANDER, ARCE MESA, ANDRES FELIPE
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2018
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