He relation between the agencies of communication in marketing and their clients: vision of the agencies

In this study it is pretended to identify the current behavior of the factors for the success and the threatening that affect on the continuity of an account, and therefore of the business, from the perception of the agencies of advertising, means, events and public relations. Points as the expectat...

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Detalles Bibliográficos
Autor Principal: GÓMEZ RAMÍREZ, CLAUDIA MARGARITA
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2018
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