Conceptual review of loyalty in hotel services

The growing market competition has forced the generation of strategies that allow client retention. Loyalty has come as an answer to this need and has shown benefi ts not only for companies in terms of income increase and cost reduction, but also for consumers in terms of comfort, trust and savings....

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Detalles Bibliográficos
Autores Principales: ESCAMILLA SANTAMARÍA, MARTHA AURORA, DUQUE OLIVA, EDISON JAIR
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2018
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