Measuring perceived service quality by servqual tool in coffee shops in santander, colombia

The degree of complexity and sophistication of the coffee shops globally, coupled with the arrival of these to the country, requires the transformation of the product - client relationship, addressing mainly to the client - service relationship, focusing on quality of service perceived by the custom...

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Detalles Bibliográficos
Autores Principales: Sanmiguel Jaimes, Edis Mauricio, Rivera Franco, Martha Ximena, Mancilla Medina, Nelson Omar, Ballesteros Monsalve, Hugo
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2015
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