Efectividad de marketing. Una contribución desde la programación lineal

It is a must-have matter for all companies to know their marketing efforts’ effectiveness level. The specializedliterature acknowledges several approaches with which organizational effectiveness can be discussed. Withregard to the specific case on marketing functions, it is essential that any measur...

Descripción completa

Detalles Bibliográficos
Autores Principales: Hernández Ruíz, Alma, Gómez García, Luis Demetrio
Formato: empresa y sociedad
Lenguaje:Español (Spanish)
Publicado: Universidad Libre Sede Cartagena 2010
Materias: