Curr ent scope on brand concept. A comparative study throughout history

The current economic context shows brands as one of its most relevant protagonist, as elements able to promote consumption and generate impacts in different spaces of the society, it is then necessary to study the different conceptions of brands with the purpose of consider the reach of distinctive...

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Detalles Bibliográficos
Autor Principal: Cepeda Palacio, Samuel David
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2017
Acceso en línea:http://hdl.handle.net/10901/13160