Comportamiento del consumidor, una mirada sociológica
This article presents important characteristics that are part of the consumer trends in today’s society. First, we will focus on reviewing the relation between the consumption phenomena and culture, social class, reference groups and family. Then, we will review the sociological explanations that el...
| Autores Principales: | , |
|---|---|
| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
| Publicado: |
Universidad Libre
2007
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| Acceso en línea: | http://hdl.handle.net/10901/12981 |