Comportamiento del consumidor, una mirada sociológica

This article presents important characteristics that are part of the consumer trends in today’s society. First, we will focus on reviewing the relation between the consumption phenomena and culture, social class, reference groups and family. Then, we will review the sociological explanations that el...

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Detalles Bibliográficos
Autores Principales: Córdoba L., José Fernando, Henao, Oscar
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2007
Acceso en línea:http://hdl.handle.net/10901/12981