Determining the factors of relational capital in supplier customer relationship in SME´s

The objective of this research was to determine and analyze factors that characterize relational capital in the supplier customer interaction in small and medium enterprises in a specific region of Mexico. Based on the literature review, the prospects for analysis of relational capital variable in d...

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Detalles Bibliográficos
Autores Principales: Álvarez-Hernández, José Gerardo, Lavín-Verástegui, Jesús, Pedraza-Melo, Norma Angélica
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Libre 2016
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