La Política Relatada: el Storytelling de Barack Obama en el marco de la Operación Gerónimo

The gush of information reaching us today requires politicians and any other leaders intending to communicate to compete against a countless amount of screens and data. In the past few years, storytelling has swelled as an effective technique with which social leaders intending to communicate can co...

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Detalles Bibliográficos
Autores Principales: López-Hermida-Russo, Alberto Pedro, Vargas-Monardes, Josefina
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad de La Sabana 2015
Materias:
Acceso en línea:http://hdl.handle.net/10818/14600