Crisis transnacional global en relaciones públicas: el caso Chiquita Brands

The Cross-National Conflict Shifting theory is an analytical focus that helps to understand public relations from a cultural, ethical and political perspective where stakeholders exert pressure about the behavior of transnational corporations, especially in subsidiaries that operate in developing co...

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Detalles Bibliográficos
Autores Principales: Giraldo Dávila, Andrés Felipe, Botero Montoya, Luis Horacio, Molleda, Juan Carlos, Bravo, Vanessa
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad de La Sabana 2015
Materias:
Acceso en línea:http://hdl.handle.net/10818/14534