La publicidad radiofónica en España y el perfil socio-demográfico de su audiencia

A representative sample of 430 radio spots, 1,664 taking into account their broadcasting frequency, has been characterized through variables such as the type of radio station, the time slot and the kind of product that is advertised. The obtained results are projected on the socio-demographic profil...

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Detalles Bibliográficos
Autores Principales: Perelló-Oliver, Salvador, Muela-Molina, Clara
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad de La Sabana 2015
Materias:
Acceso en línea:http://hdl.handle.net/10818/14530