La publicidad radiofónica en España y el perfil socio-demográfico de su audiencia
A representative sample of 430 radio spots, 1,664 taking into account their broadcasting frequency, has been characterized through variables such as the type of radio station, the time slot and the kind of product that is advertised. The obtained results are projected on the socio-demographic profil...
| Autores Principales: | , |
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
| Publicado: |
Universidad de La Sabana
2015
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| Materias: | |
| Acceso en línea: | http://hdl.handle.net/10818/14530 |