Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal

The article looks at the more relevant findings of a study financed by the National Television Board, which was used to structure the programming for a project known as the National University Channel, now called Channel Zoom. The study sought evidence of fragmentation and segmentation in the televi...

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Autores Principales: Arango Forero, Germán Antonio, González Bernal, Manuel Ignacio
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad de La Sabana 2015
Materias:
Acceso en línea:http://hdl.handle.net/10818/14493
id ir-10818-14493
recordtype dspace
spelling ir-10818-144932020-11-26T20:02:45Z Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal Juvenile Television Audiences in Colombia: Fragmentation Generated by Multichannel Consumption Arango Forero, Germán Antonio González Bernal, Manuel Ignacio Audiencias Televisión Juventud Contenidos Segmentación Fagmentación Suscripción The article looks at the more relevant findings of a study financed by the National Television Board, which was used to structure the programming for a project known as the National University Channel, now called Channel Zoom. The study sought evidence of fragmentation and segmentation in the television consumption habits of college students and high school juniors and seniors in eight provincial capitals throughout the country, and content preferences highly influenced by subscription-based television services or pay television, in which Colombia occupied the lead in Latin America at the time this article was written. The National University Channel is a Colombian television channel made available through the subscription- based television system. El presente artículo recoge los hallazgos más relevantes de una investigación, financiada por la Comisión Nacional de Televisión, que sirvió como soporte para la estructura de programación del proyecto Canal Nacional Universitario, hoy Canal Zoom. En el estudio se buscó evidenciar entre los jóvenes de últimos años de colegio y estudiantes universitarios, de ocho ciudades capitales del país, los fenómenos de segmentación y fragmentación en el hábito de consumo televisivo, y las preferencias de contenidos altamente influenciadas por el sistema de televisión por suscripción, televisión de pago, en el que Colombia ocupa el primer lugar de Latinoamérica al momento de la redacción de este texto. El Canal Nacional Universitario es precisamente una oferta televisiva colombiana distribuida a través del sistema de televisión por suscripción. 2015-02-02T09:35:20Z 2015-02-02T09:35:20Z 2009 2009-10-11 article publishedVersion 0122-8285 http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1562 http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1562/1883 http://hdl.handle.net/10818/14493 spa Palabra Clave; Vol 12, No 2 (2009): Usos y discursos audiovisuales This journal and its contents are the property of Universidad de La Sabana and, therefore, may be accessed solely for reading or printing, as a personal copy, but not for profit. Prior authorization from Universidad de La Sabana is required for any other use, such as the reproduction, transformation, public communication or distribution of said material for a profit.The names and email addresses included in Aquichán shall be used solely for the declared purposes of this journal and shall not be made available for any other purpose or to any other person.The articles published in this journal represent the opinions of their authors and do not necessarily reflect the official position of Universidad de La Sabana.  A presente revista e seu conteúdo são propriedade da Universidade da Sabana e, consequentemente, só poderá se aceder a ela para leitura ou impressão, como cópia pessoal e sem fins lucrativos. Qualquer outra forma de utilização como reprodução, transformação, comunicação pública ou distribuição, com fins lucrativos, requer a autorização prévia da Universidade da Sabana.Os nomes e endereços de e-mail introduzidos nesta revista se usarão exclusivamente para os fins declarados e não estarão disponíveis para nenhum outro propósito ou outra pessoa.Os artigos que esta revista contém representam a opinião de seus autores e não constituem necessariamente a opinião da Universidade da Sabana. openAccess Universidad de La Sabana Universidad de La Sabana Repositorio Institucional de la Universidad de La Sabana
institution Universidad de La Sabana
collection DSpace
language Español (Spanish)
topic Audiencias
Televisión
Juventud
Contenidos
Segmentación
Fagmentación
Suscripción
spellingShingle Audiencias
Televisión
Juventud
Contenidos
Segmentación
Fagmentación
Suscripción
Arango Forero, Germán Antonio
González Bernal, Manuel Ignacio
Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal
description The article looks at the more relevant findings of a study financed by the National Television Board, which was used to structure the programming for a project known as the National University Channel, now called Channel Zoom. The study sought evidence of fragmentation and segmentation in the television consumption habits of college students and high school juniors and seniors in eight provincial capitals throughout the country, and content preferences highly influenced by subscription-based television services or pay television, in which Colombia occupied the lead in Latin America at the time this article was written. The National University Channel is a Colombian television channel made available through the subscription- based television system.
format Artículo (Article)
author Arango Forero, Germán Antonio
González Bernal, Manuel Ignacio
author_facet Arango Forero, Germán Antonio
González Bernal, Manuel Ignacio
author_sort Arango Forero, Germán Antonio
title Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal
title_short Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal
title_full Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal
title_fullStr Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal
title_full_unstemmed Televidencias juveniles en Colombia: fragmentación generada por un consumo multicanal
title_sort televidencias juveniles en colombia: fragmentación generada por un consumo multicanal
publisher Universidad de La Sabana
publishDate 2015
url http://hdl.handle.net/10818/14493
_version_ 1685126238367121408
score 11,828437