La nueva frontera de los realities shows y de las estrategias multimedia

This article approaches the avant-garde position adopted by the television in the dissemination of shows such as “Operación Triunfo” (literally: “triumph operation”) born in Spain and widely spread throughout multiple TV channels in various European and Latin American countries. The presence and pen...

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Autor Principal: Cebrián Herreros, Mariano
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad de la Sabana 2015
Materias:
Acceso en línea:http://hdl.handle.net/10818/14358
id ir-10818-14358
recordtype dspace
spelling ir-10818-143582017-11-29T19:46:25Z La nueva frontera de los realities shows y de las estrategias multimedia Cebrián Herreros, Mariano Reality Show Tele-realidad Modelos de televisión Convergencia multimedia Intertextualidad Intermedialidad This article approaches the avant-garde position adopted by the television in the dissemination of shows such as “Operación Triunfo” (literally: “triumph operation”) born in Spain and widely spread throughout multiple TV channels in various European and Latin American countries. The presence and penetration of these shows in the generalist, multi-thematic, and converging television models is analyzed, as well as their repercussion on other communication media: newspapers, magazines, radio stations, the recording world, merchandising, and so on. They are examined as the uppermost development of the reality shows and, above all, as the new frontier of a multimedia strategy arising from a television show. El artículo aborda la situación de vanguardia de la televisión como es la generada por el programa Operación Triunfo, nacido en España y expandido a los canales de televisión de múltiples países europeos y latinoamericanos. Se analiza su presencia y penetración en los modelos generalistas, multitemáticos y convergentes de la televisión, así como la repercusión que tiene en los demás medios de comunicación: periódicos, revistas, emisoras de radio, mundo discográfico, merchandising. Se examina como un desarrollo máximo de los reality show y, sobre todo, como la nueva frontera de la estrategia multimedia a partir de un programa de televisión. 2015-02-02T09:34:51Z 2015-02-02T09:34:51Z 2003 2003 article publishedVersion http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/421 http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/421/559 http://hdl.handle.net/10818/14358 spa Palabra Clave; Vol 9 (2003): Reality: ¿nueva televisión o telebasura? This journal and its contents are the property of Universidad de La Sabana and, therefore, may be accessed solely for reading or printing, as a personal copy, but not for profit. Prior authorization from Universidad de La Sabana is required for any other use, such as the reproduction, transformation, public communication or distribution of said material for a profit.The names and email addresses included in Aquichán shall be used solely for the declared purposes of this journal and shall not be made available for any other purpose or to any other person.The articles published in this journal represent the opinions of their authors and do not necessarily reflect the official position of Universidad de La Sabana.  A presente revista e seu conteúdo são propriedade da Universidade da Sabana e, consequentemente, só poderá se aceder a ela para leitura ou impressão, como cópia pessoal e sem fins lucrativos. Qualquer outra forma de utilização como reprodução, transformação, comunicação pública ou distribuição, com fins lucrativos, requer a autorização prévia da Universidade da Sabana.Os nomes e endereços de e-mail introduzidos nesta revista se usarão exclusivamente para os fins declarados e não estarão disponíveis para nenhum outro propósito ou outra pessoa.Os artigos que esta revista contém representam a opinião de seus autores e não constituem necessariamente a opinião da Universidade da Sabana. openAccess Universidad de la Sabana Universidad de La Sabana Repositorio Institucional de la Universidad de La Sabana
institution Universidad de La Sabana
collection DSpace
language Español (Spanish)
topic Reality Show
Tele-realidad
Modelos de televisión
Convergencia multimedia
Intertextualidad
Intermedialidad
spellingShingle Reality Show
Tele-realidad
Modelos de televisión
Convergencia multimedia
Intertextualidad
Intermedialidad
Cebrián Herreros, Mariano
La nueva frontera de los realities shows y de las estrategias multimedia
description This article approaches the avant-garde position adopted by the television in the dissemination of shows such as “Operación Triunfo” (literally: “triumph operation”) born in Spain and widely spread throughout multiple TV channels in various European and Latin American countries. The presence and penetration of these shows in the generalist, multi-thematic, and converging television models is analyzed, as well as their repercussion on other communication media: newspapers, magazines, radio stations, the recording world, merchandising, and so on. They are examined as the uppermost development of the reality shows and, above all, as the new frontier of a multimedia strategy arising from a television show.
format Artículo (Article)
author Cebrián Herreros, Mariano
author_facet Cebrián Herreros, Mariano
author_sort Cebrián Herreros, Mariano
title La nueva frontera de los realities shows y de las estrategias multimedia
title_short La nueva frontera de los realities shows y de las estrategias multimedia
title_full La nueva frontera de los realities shows y de las estrategias multimedia
title_fullStr La nueva frontera de los realities shows y de las estrategias multimedia
title_full_unstemmed La nueva frontera de los realities shows y de las estrategias multimedia
title_sort la nueva frontera de los realities shows y de las estrategias multimedia
publisher Universidad de la Sabana
publishDate 2015
url http://hdl.handle.net/10818/14358
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score 11,887996