Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?

This topic was chosen because marketing is taking an important turn, the customer prefers a product no longer simply equal benefit or cost-price-quality, but adds to its operation, the experience before and after use, and fully understands that the purchase process is not simple commercial transacti...

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Detalles Bibliográficos
Autor Principal: González Negrete, Jennifer
Otros Autores: Cao, Lanlan
Formato: Versión aceptada (Accepted Version)
Lenguaje:Español (Spanish)
Publicado: 2016
Materias:
Acceso en línea:http://hdl.handle.net/10726/967
id ir-10726-967
recordtype dspace
spelling ir-10726-9672020-03-09T14:38:06Z Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept? González Negrete, Jennifer Cao, Lanlan ADMINISTRACIÓN DE EMPRESAS -- Tesis y disertaciones académicas MERCADEO -- Estudio de casos ADMINISTRACIÓN DE EMPRESAS COMERCIO MINORISTA This topic was chosen because marketing is taking an important turn, the customer prefers a product no longer simply equal benefit or cost-price-quality, but adds to its operation, the experience before and after use, and fully understands that the purchase process is not simple commercial transaction. Today, if the marketing and product or service provides a pleasant experience, the road to success is closer. For this reason alternative complement born Marketing in an experimental context with the magical alternative to survive in the long run, creating an emotional commitment and a preference for the brand or store. Administrador de Empresas 2016-03-26T21:17:24Z 2017-02-10T17:52:53Z 2017-08-12T16:58:20Z 2016-03-26T21:17:24Z 2017-02-10T17:52:53Z 2017-08-12T16:58:20Z 2012-03 info:eu-repo/semantics/acceptedVersion http://hdl.handle.net/10726/967 TG00646 / G643s instname:Colegio de Estudios Superiores de Administración - CESA reponame:Biblioteca Digital – CESA repourl:https://repository.cesa.edu.co/ spa info:eu-repo/semantics/openAccess Abierto (Texto Completo) application/pdf
institution Colegio de Estudios Superiores de Administración
collection DSpace
language Español (Spanish)
topic ADMINISTRACIÓN DE EMPRESAS -- Tesis y disertaciones académicas
MERCADEO -- Estudio de casos
ADMINISTRACIÓN DE EMPRESAS
COMERCIO MINORISTA
spellingShingle ADMINISTRACIÓN DE EMPRESAS -- Tesis y disertaciones académicas
MERCADEO -- Estudio de casos
ADMINISTRACIÓN DE EMPRESAS
COMERCIO MINORISTA
González Negrete, Jennifer
Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
description This topic was chosen because marketing is taking an important turn, the customer prefers a product no longer simply equal benefit or cost-price-quality, but adds to its operation, the experience before and after use, and fully understands that the purchase process is not simple commercial transaction. Today, if the marketing and product or service provides a pleasant experience, the road to success is closer. For this reason alternative complement born Marketing in an experimental context with the magical alternative to survive in the long run, creating an emotional commitment and a preference for the brand or store.
author2 Cao, Lanlan
author_facet Cao, Lanlan
González Negrete, Jennifer
format Versión aceptada (Accepted Version)
author González Negrete, Jennifer
author_sort González Negrete, Jennifer
title Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
title_short Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
title_full Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
title_fullStr Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
title_full_unstemmed Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
title_sort shopping experience in retail : how does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
publishDate 2016
url http://hdl.handle.net/10726/967
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score 10,986682