Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?

This topic was chosen because marketing is taking an important turn, the customer prefers a product no longer simply equal benefit or cost-price-quality, but adds to its operation, the experience before and after use, and fully understands that the purchase process is not simple commercial transacti...

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Detalles Bibliográficos
Autor Principal: González Negrete, Jennifer
Otros Autores: Cao, Lanlan
Formato: Versión aceptada (Accepted Version)
Lenguaje:Español (Spanish)
Publicado: 2016
Acceso en línea: