Impact of social networks on hotels´ incomes in Colombia, Ecuador and Peru

The objective of this research is to analyze the influence of hotel ratings on social networks and how they affect hotel revenues. From 48 hotels´ monthly data (between August 2014 and July 2015) of Colombia, Ecuador and Peru, the following variables were analyzed: GRI (Global Review Index), Offer,...

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Detalles Bibliográficos
Autores Principales: Majó, Joaquim, Moya, Daissy, Vall-llosera, Laura
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Militar Nueva Granada 2017
Materias:
Acceso en línea:http://hdl.handle.net/10654/34019