Impact of social networks on hotels´ incomes in Colombia, Ecuador and Peru
The objective of this research is to analyze the influence of hotel ratings on social networks and how they affect hotel revenues. From 48 hotels´ monthly data (between August 2014 and July 2015) of Colombia, Ecuador and Peru, the following variables were analyzed: GRI (Global Review Index), Offer,...
Autores Principales: | , , |
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Formato: | Artículo (Article) |
Lenguaje: | Español (Spanish) |
Publicado: |
Universidad Militar Nueva Granada
2017
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Materias: | |
Acceso en línea: | http://hdl.handle.net/10654/34019 |