A marketing approach of educational services for higher education organizations management in Colombia: migme model

This article presents marketing in service organizations describing its historical development, current and future situation, making emphasis in Educational Marketing management in higher education organizations, specifically for Colombia. Additionally, the importance of using tools such as marketin...

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Detalles Bibliográficos
Autores Principales: Ospina Díaz, Milton Ricardo, Sanabria Rangel, Pedro Emilio
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Militar Nueva Granada 2010
Materias:
Acceso en línea:http://hdl.handle.net/10654/33961