A marketing approach of educational services for higher education organizations management in Colombia: migme model
This article presents marketing in service organizations describing its historical development, current and future situation, making emphasis in Educational Marketing management in higher education organizations, specifically for Colombia. Additionally, the importance of using tools such as marketin...
| Autores Principales: | , |
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
| Publicado: |
Universidad Militar Nueva Granada
2010
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| Materias: | |
| Acceso en línea: | http://hdl.handle.net/10654/33961 |