E-commerce acceptance in Colombia: a study for Medellín city

E-Commerce is an increasing phenomenon in Latin America and Colombia, that is why, its technological acceptance is very important academically and for business. The objective of this article is to identify the e-commerce use background in Colombia. Technological Acceptance Model (TAM) is complemente...

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Detalles Bibliográficos
Autores Principales: Tavera Mesías, Juan F., Sánchez Giraldo, Juan C., Ballesteros Díaz, Bernardo
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Militar Nueva Granada 2011
Materias:
TAM
tam
Acceso en línea:http://hdl.handle.net/10654/33932