|This paper presents a conceptual framework that allows measuring and managing the effects of innovation on the value of a company. The theoretical framework contains a description of innovation as a strategic inductor of company's chain of value, and it follows the fundaments of value management. The methods to calculate the economic value added of the company, the value of added market and company's value, and its relation with innovation. The model shows the in and out variables, and factors included in the process, then the impact on economic value added is dimensioned foreach one the innovation types, through a multiple linear regression model. The model emphasizes in the assessment of investment intensity in various activities of innovation.