Integrated Marketing Communications (IMC) as an important issue in green marketing strategy and its implications on environmental management

This document presents the structure of Integrated Marketing Communications, since its definition up to its application from green marketing approach in organizational strategy. The paper presents three major discussions, first, a particular reflection on contributions and most important implication...

Descripción completa

Detalles Bibliográficos
Autor Principal: Escobar Moreno, Nelcy Rocío
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Militar Nueva Granada 2012
Materias:
Acceso en línea:http://hdl.handle.net/10654/33895