Integrated Marketing Communications (IMC) as an important issue in green marketing strategy and its implications on environmental management
This document presents the structure of Integrated Marketing Communications, since its definition up to its application from green marketing approach in organizational strategy. The paper presents three major discussions, first, a particular reflection on contributions and most important implication...
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
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Universidad Militar Nueva Granada
2012
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| Acceso en línea: | http://hdl.handle.net/10654/33895 |