Revenue management impact in the management control systems
The Revenue Management (RM) purpose is to foresee the demand for products or services as accurately as possible, in order to establish and adapt the price decision and product availability in different sales channels, and maximize profitability. The RM tries to maximize the income that a company can...
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
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Universidad Militar Nueva Granada
2015
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| Acceso en línea: | http://hdl.handle.net/10654/33879 |