Consumer behavior in the co-creation of value and its relationship with satisfaction in the university environment: an application to the University of Ibagué (Colombia)
Academic contributions indicate that the consumer is the most important actor in the co-creation of value. But few studies have focused on discovering and check the influence of consumer behaviors that co-creates value in her/his satisfaction. Accordingly, this article contrasts this relationship in...
| Autores Principales: | , |
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
| Publicado: |
Universidad Militar Nueva Granada
2016
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| Acceso en línea: | http://hdl.handle.net/10654/33857 |