Perceived risk dimensions in the decision making process of choosing a private health plan: a case study

This study seeks to identify perceived risk dimensions that may be decisive for choosing a health plan when purchasing. A survey was applied to 216 respondents through factor analysis, the group of 28 attributes was condensed into 4 factors, which represented a rate of explanation of 61.08%. It was...

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Detalles Bibliográficos
Autores Principales: Eberle, Luciene, Milan, Gabriel Sperandio, De Toni, Deonir
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Militar Nueva Granada 2013
Materias:
Acceso en línea:http://hdl.handle.net/10654/33821