Perceived risk dimensions in the decision making process of choosing a private health plan: a case study
This study seeks to identify perceived risk dimensions that may be decisive for choosing a health plan when purchasing. A survey was applied to 216 respondents through factor analysis, the group of 28 attributes was condensed into 4 factors, which represented a rate of explanation of 61.08%. It was...
Autores Principales: | , , |
---|---|
Formato: | Artículo (Article) |
Lenguaje: | Español (Spanish) |
Publicado: |
Universidad Militar Nueva Granada
2013
|
Materias: | |
Acceso en línea: | http://hdl.handle.net/10654/33821 |