Conceptual model for pervasive advertising supported on a Smart TV- SmartPhone cooperation framework.
Advertising has been one of the most valuable marketing tools for years by means of a massive, wide-ranging and vertical approach between customers and advertisers. However, a new tendency known as pervasive advertising suggests an evolution of the classical concept towards a more interactive, custo...
Autores Principales: | , , |
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Formato: | Artículo (Article) |
Lenguaje: | Español (Spanish) |
Publicado: |
Universidad Militar Nueva Granada
2014
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Materias: | |
Acceso en línea: | http://hdl.handle.net/10654/33066 |