Conceptual model for pervasive advertising supported on a Smart TV- SmartPhone cooperation framework.

Advertising has been one of the most valuable marketing tools for years by means of a massive, wide-ranging and vertical approach between customers and advertisers. However, a new tendency known as pervasive advertising suggests an evolution of the classical concept towards a more interactive, custo...

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Detalles Bibliográficos
Autores Principales: Martinez-Pavon, Francisco, Ramirez Gonzalez, Gustavo, Chantre-Astaiza, Ángela
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad Militar Nueva Granada 2014
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