Conceptual model for pervasive advertising supported on a Smart TV- SmartPhone cooperation framework.
Advertising has been one of the most valuable marketing tools for years by means of a massive, wide-ranging and vertical approach between customers and advertisers. However, a new tendency known as pervasive advertising suggests an evolution of the classical concept towards a more interactive, custo...
|Autores Principales:||, ,|
Universidad Militar Nueva Granada
|Acceso en línea:||http://hdl.handle.net/10654/33066|