%0 Trabajo de grado (Bachelor Thesis) %A Garzón Junca, Alan %E Castro Figueroa, Andres Mauricio %I Universidad del Rosario %D 2008 %G Español (Spanish) %T Estudio de factibilidad para la importación y comercialización del aceite natural (INCA INCHI) extraído de la semilla sacha inchi nativa de Perú como una alternativa viable de negocio %U http://repository.urosario.edu.co/handle/10336/5162 %X The main purpose of this project is focused in importing and commercializing in Colombia the Sacha Inchi oil. This oil is processed by company named Agroinsdustrias Amazónicas located in Lima Perú, This oil is named INCA INCHI and will be sale in Colombia by company named Colombia Exporta Global Limitada. This investigation main reason is to find and design the best way to commercialize this natural oil in Colombia. This investigation may be used as a reference for future projects of commercialization and distribution of this product in different countries of the world, especially in the Andina region. In these research aspects such as legalization, international distribution operations, international logistic and others are found. Merchandising, publicity strategies and distribution channels are also contemplated in this research. This research will lead to the improvement of the Colombian people´s life through the consumption of the Inca Inchi oil, which has many benefits for the human health.