Using franchising to take your business international. ICC strategies and guidance for master franchising, area development and other arrangements

Building an international network can bring great rewards, not only in terms of profits, but also by increasing brand awareness. It allows growth and support using local companies’ capital. This book provides practical guidance on why, when and how a franchisor should go international. Aimed at fran...

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Detalles Bibliográficos
Autor Principal: O''Connor, Emily
Formato: info:eu-repo/semantics/Book
Publicado: International Chamber of Commerce 2014
Acceso en línea:

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