Using franchising to take your business international. ICC strategies and guidance for master franchising, area development and other arrangements

Building an international network can bring great rewards, not only in terms of profits, but also by increasing brand awareness. It allows growth and support using local companies’ capital. This book provides practical guidance on why, when and how a franchisor should go international. Aimed at fran...

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Autor Principal: O''Connor, Emily
Formato: info:eu-repo/semantics/Book
Publicado: International Chamber of Commerce 2014
Materias:
Acceso en línea:https://repository.urosario.edu.co/handle/10336/30031
id ir-10336-30031
recordtype dspace
spelling ir-10336-300312020-09-11T21:07:04Z Using franchising to take your business international. ICC strategies and guidance for master franchising, area development and other arrangements Uso de franquicias para internacionalizar su negocio. Estrategias y orientación de ICC para franquicias maestras, desarrollo de áreas y otros arreglos O''Connor, Emily Export/import International trade Model contracts ICC guides Building an international network can bring great rewards, not only in terms of profits, but also by increasing brand awareness. It allows growth and support using local companies’ capital. This book provides practical guidance on why, when and how a franchisor should go international. Aimed at franchisors that already have a multi-unit operation that has proven successful in one market, this guide will help you to decide whether or not to take the next step. With a truly global perspective, the authors and correspondents from all corners of the globe have taken into account the difference between common law and civil law as well as the amount of legislation in different countries and states. Written in an accessible style, the text covers the myriad of legal and business questions a franchisor should consider in detail. 2014-05 2020-09-11T21:07:04Z info:eu-repo/semantics/Book info:eu-repo/semantics/publishedVersion ISBN: 978-92-842-0275-1 https://repository.urosario.edu.co/handle/10336/30031 info:eu-repo/semantics/restrictedAccess application/pdf International Chamber of Commerce Using franchising to take your business international. ICC strategies and guidance for master franchising, area development and other arrangements
institution EdocUR - Universidad del Rosario
collection DSpace
topic Export/import
International trade
Model contracts
ICC guides
spellingShingle Export/import
International trade
Model contracts
ICC guides
O''Connor, Emily
Using franchising to take your business international. ICC strategies and guidance for master franchising, area development and other arrangements
description Building an international network can bring great rewards, not only in terms of profits, but also by increasing brand awareness. It allows growth and support using local companies’ capital. This book provides practical guidance on why, when and how a franchisor should go international. Aimed at franchisors that already have a multi-unit operation that has proven successful in one market, this guide will help you to decide whether or not to take the next step. With a truly global perspective, the authors and correspondents from all corners of the globe have taken into account the difference between common law and civil law as well as the amount of legislation in different countries and states. Written in an accessible style, the text covers the myriad of legal and business questions a franchisor should consider in detail.
format info:eu-repo/semantics/Book
author O''Connor, Emily
author_facet O''Connor, Emily
author_sort O''Connor, Emily
title Using franchising to take your business international. ICC strategies and guidance for master franchising, area development and other arrangements
title_short Using franchising to take your business international. ICC strategies and guidance for master franchising, area development and other arrangements
title_full Using franchising to take your business international. ICC strategies and guidance for master franchising, area development and other arrangements
title_fullStr Using franchising to take your business international. ICC strategies and guidance for master franchising, area development and other arrangements
title_full_unstemmed Using franchising to take your business international. ICC strategies and guidance for master franchising, area development and other arrangements
title_sort using franchising to take your business international. icc strategies and guidance for master franchising, area development and other arrangements
publisher International Chamber of Commerce
publishDate 2014
url https://repository.urosario.edu.co/handle/10336/30031
_version_ 1677976774919585792
score 11,382149