Informative advertisement of partial compatible products
Product design and advertisement strategy have been theoretically studied as separate firms decisions. In the present paper, we look at the link between advertisement and product design and we analyze how firms’ advertising decisions influence the market effect of product design. We consider a model...
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Formato: | Preimpresión (Preprint) |
Lenguaje: | Inglés (English) |
Publicado: |
Toulouse School of Economics
2014
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Acceso en línea: | https://repository.urosario.edu.co/handle/10336/29845 |