Informative advertisement of partial compatible products

Product design and advertisement strategy have been theoretically studied as separate firms decisions. In the present paper, we look at the link between advertisement and product design and we analyze how firms’ advertising decisions influence the market effect of product design. We consider a model...

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Detalles Bibliográficos
Autor Principal: Roig Roig, Guillem
Formato: Preimpresión (Preprint)
Publicado: Toulouse School of Economics 2014
Materias:
Acceso en línea:https://repository.urosario.edu.co/handle/10336/29845