Multiproduct retailing and buyer power: The effects of product delisting on consumer shopping behavior

This paper empirically examines the eects of product delisting on consumer shopping behavior in a context of grocery retailing by large multiproduct supermarket chains. A product is said to be delisted when a supermarket stops supplying it while it continuous being sold by competing stores. We devel...

Descripción completa

Detalles Bibliográficos
Autores Principales: Florez Acosta, Jorge, Herrera Araujo, Daniel
Formato: Artículo (Article)
Lenguaje:Inglés (English)
Publicado: Le Centre pour la Communication Scientifique Directe 2017
Materias:
Acceso en línea:https://repository.urosario.edu.co/handle/10336/28447