Vista Equipo: Influence of Social Networks in the Decision to Vote

Influence of Social Networks in the Decision to Vote

The popularization of the Internet and the adoption of social media have brought major changes in the way of doing politics and managing the public arena. There is extensive scientific literature confirming the relationship between the use of new media and electoral political participation (Willnat...

Descripción completa

Detalles Bibliográficos
Autores Principales:	Barredo Ibáñez, Daniel, Arroyave, JesusC, Silva, Roxana
Formato:	Artículo (Article)
Lenguaje:	Inglés (English)
Publicado:	Taylor & Francis 2015
Materias:	Popularization of the Internet Social media Politics Electoral political
Acceso en línea:	https://repository.urosario.edu.co/handle/10336/27870 https://doi.org/10.4018/IJEP.2015100102

id	ir-10336-27870
recordtype	dspace
spelling	ir-10336-278702022-05-02T12:37:18Z Influence of Social Networks in the Decision to Vote Influencia de las redes sociales en la decisión de votar Barredo Ibáñez, Daniel Arroyave, JesusC Silva, Roxana Popularization of the Internet Social media Politics Electoral political The popularization of the Internet and the adoption of social media have brought major changes in the way of doing politics and managing the public arena. There is extensive scientific literature confirming the relationship between the use of new media and electoral political participation (Willnat et al, 2013; Lee and Shin, 2014; Ceron et al, 2014.). The aim of this study is to determine the mechanism by which using social networks influences the decision to vote. Ecuadorian citizens (n= 3,535) took part in an exploratory survey during the first half of 2013. The authors tested the measures and scales included in the questionnaire for validity and reliability; and they used a moderated mediation model (Hayes, 2013) based on regression. Results show that positive influence of using social networks on the decision to vote is not given directly, but rather through the search for information and need for political deliberation. In this mediation process, the indirect effect is in turn negatively moderated by age (the effect is stronger in young people). It is argued that despite the influence that networks may have on the behavior of voters, traditional factors related to the search for political information in more conventional means (e.g. radio or TV) seem to have a more significant effect. The authors explain both theoretical and practical implications. Finally, they address the study's limitations regarding the representativeness of the sample and suggest testing the model in other political and cultural contexts. 2015-10-22 2020-08-19T14:44:21Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion ISSN: 0891-1916 EISSN: 1558-0970 https://repository.urosario.edu.co/handle/10336/27870 https://doi.org/10.4018/IJEP.2015100102 eng info:eu-repo/semantics/restrictedAccess application/pdf Taylor & Francis instname:Universidad del Rosario
institution	EdocUR - Universidad del Rosario
collection	DSpace
language	Inglés (English)
topic	Popularization of the Internet Social media Politics Electoral political
spellingShingle	Popularization of the Internet Social media Politics Electoral political Barredo Ibáñez, Daniel Arroyave, JesusC Silva, Roxana Influence of Social Networks in the Decision to Vote
description	The popularization of the Internet and the adoption of social media have brought major changes in the way of doing politics and managing the public arena. There is extensive scientific literature confirming the relationship between the use of new media and electoral political participation (Willnat et al, 2013; Lee and Shin, 2014; Ceron et al, 2014.). The aim of this study is to determine the mechanism by which using social networks influences the decision to vote. Ecuadorian citizens (n= 3,535) took part in an exploratory survey during the first half of 2013. The authors tested the measures and scales included in the questionnaire for validity and reliability; and they used a moderated mediation model (Hayes, 2013) based on regression. Results show that positive influence of using social networks on the decision to vote is not given directly, but rather through the search for information and need for political deliberation. In this mediation process, the indirect effect is in turn negatively moderated by age (the effect is stronger in young people). It is argued that despite the influence that networks may have on the behavior of voters, traditional factors related to the search for political information in more conventional means (e.g. radio or TV) seem to have a more significant effect. The authors explain both theoretical and practical implications. Finally, they address the study's limitations regarding the representativeness of the sample and suggest testing the model in other political and cultural contexts.
format	Artículo (Article)
author	Barredo Ibáñez, Daniel Arroyave, JesusC Silva, Roxana
author_facet	Barredo Ibáñez, Daniel Arroyave, JesusC Silva, Roxana
author_sort	Barredo Ibáñez, Daniel
title	Influence of Social Networks in the Decision to Vote
title_short	Influence of Social Networks in the Decision to Vote
title_full	Influence of Social Networks in the Decision to Vote
title_fullStr	Influence of Social Networks in the Decision to Vote
title_full_unstemmed	Influence of Social Networks in the Decision to Vote
title_sort	influence of social networks in the decision to vote
publisher	Taylor & Francis
publishDate	2015
url	https://repository.urosario.edu.co/handle/10336/27870 https://doi.org/10.4018/IJEP.2015100102
_version_	1740172063177441280
score	12,131701

Influence of Social Networks in the Decision to Vote

Ejemplares similares