Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation
Advertising is responsible for developing part of the contemporary imaginaries, which tend to be imposed as referential frameworks, especially for strategic groups such as those embodied by young people. In this regard, in the following article we present the results of a study in which we evaluated...
| Autores Principales: | , , , |
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| Formato: | Artículo (Article) |
| Lenguaje: | Inglés (English) |
| Publicado: |
Canadian Center of Science and Education
2018
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| Materias: | |
| Acceso en línea: | https://repository.urosario.edu.co/handle/10336/27760 https://doi.org/10.5539/res.v10n3p1 |