Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation

Advertising is responsible for developing part of the contemporary imaginaries, which tend to be imposed as referential frameworks, especially for strategic groups such as those embodied by young people. In this regard, in the following article we present the results of a study in which we evaluated...

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Detalles Bibliográficos
Autores Principales: Barredo Ibanez, Daniel, Lasso de Vega, Carmen, Merchán, Ana, Vega, Silvia
Formato: Artículo (Article)
Lenguaje:Inglés (English)
Publicado: Canadian Center of Science and Education 2018
Materias:
Acceso en línea:https://repository.urosario.edu.co/handle/10336/27760
https://doi.org/10.5539/res.v10n3p1