A critical review of relationship marketing: Strategies to include community into marketing in development contexts
An argument for relationship marketing strategies from a community organization approach in a development context is presented in this paper. Emphasis is on the conflict among interests of organizations and interests of individuals, as well as on existent differences with transactional and prescript...
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| Formato: | Artículo (Article) |
| Lenguaje: | Inglés (English) |
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Academic Journals
2011
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| Acceso en línea: | https://repository.urosario.edu.co/handle/10336/27387 https://doi.org/10.5897/AJBMX11.019 |