A critical review of relationship marketing: Strategies to include community into marketing in development

An argument for relationship marketing strategies from a community organization approach in a development context is presented in this paper. Emphasis is on the conflict among interests of organizations and interests of individuals, as well as on existent differences with transactional and prescript...

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Detalles Bibliográficos
Autor Principal: Juarez Acosta, Fernando
Formato: Artículo (Article)
Lenguaje:Inglés (English)
Publicado: Academic Journals 2011
Acceso en línea:https://repository.urosario.edu.co/handle/10336/27375