Product compatibility hinders pre-emptive advertising
"This paper considers competition in systems of complementary products and examines how compatibility affects the use of informative advertising by an incumbent to deter entry. Advertising increases demand for a product; customers become price sensitive and competition increases, pre-empting ne...
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| Formato: | Artículo (Article) |
| Lenguaje: | Inglés (English) |
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Blackwell Publishing Inc.
2020
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| Acceso en línea: | https://repository.urosario.edu.co/handle/10336/25861 https://doi.org/10.1111/ecin.12887 |