Product compatibility hinders pre-emptive advertising

"This paper considers competition in systems of complementary products and examines how compatibility affects the use of informative advertising by an incumbent to deter entry. Advertising increases demand for a product; customers become price sensitive and competition increases, pre-empting ne...

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Detalles Bibliográficos
Autor Principal: Roig, G
Formato: Artículo (Article)
Lenguaje:Inglés (English)
Publicado: Blackwell Publishing Inc. 2020
Acceso en línea: