Product compatibility hinders pre-emptive advertising

This paper considers competition in systems of complementary products and examines how compatibility affects the use of informative advertising by an incumbent to deter entry. Advertising increases demand for a product; customers become price sensitive and competition increases, pre-empting new mark...

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Detalles Bibliográficos
Autor Principal: Roig, Guillem
Formato: Artículo (Article)
Lenguaje:Inglés (English)
Publicado: Blackwell Publishing Inc. 2020
Materias:
Acceso en línea:https://repository.urosario.edu.co/handle/10336/25861
https://doi.org/10.1111/ecin.12887