"DATNA: Disregarded alternatives to a negotiated agreement, a proposal for negotiation theories"

"When studying the negotiation process, it is imperative to establish the BATNA and the WATNA, without forgetting the MLATNA and the WATNA; however, for the authors, these four alternatives are not enough, because it seems that an additional step in the process could allow the exploration of a...

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Detalles Bibliográficos
Autores Principales: Socorro F.O., Reyes G.E., Trujillo R.A.
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Revista Espacios 2019
Materias:
Acceso en línea:https://repository.urosario.edu.co/handle/10336/23982