The importance of corporate identity in the higher education institutions
Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defin...
Autores Principales: | Rivera-Rodriguez, Hugo-Alberto, Cabra Ballesteros D.C. |
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Formato: | Artículo (Article) |
Lenguaje: | Español (Spanish) |
Publicado: |
Revista Espacios
2016
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Materias: | |
Acceso en línea: | https://repository.urosario.edu.co/handle/10336/23960 |
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