The importance of corporate identity in the higher education institutions

Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defin...

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Detalles Bibliográficos
Autores Principales: Rivera-Rodriguez, Hugo-Alberto, Cabra Ballesteros D.C.
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Revista Espacios 2016
Materias:
Acceso en línea:https://repository.urosario.edu.co/handle/10336/23960
id ir-10336-23960
recordtype dspace
spelling ir-10336-239602022-05-02T12:37:17Z The importance of corporate identity in the higher education institutions La importancia de la identidad corporativa en las instituciones de educación superior Rivera-Rodriguez, Hugo-Alberto Cabra Ballesteros D.C. Higher education institutions Organizational positioning Universities in Latin America University corporate identity Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defined in different disciplines from a management perspective. Additionally, we proposed a new empirical application for the higher education institutions (IES by its acronym in Spanish) case. 2016 2020-05-26T00:07:06Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 7981015 https://repository.urosario.edu.co/handle/10336/23960 spa info:eu-repo/semantics/openAccess application/pdf Revista Espacios instname:Universidad del Rosario
institution EdocUR - Universidad del Rosario
collection DSpace
language Español (Spanish)
topic Higher education institutions
Organizational positioning
Universities in Latin America
University corporate identity
spellingShingle Higher education institutions
Organizational positioning
Universities in Latin America
University corporate identity
Rivera-Rodriguez, Hugo-Alberto
Cabra Ballesteros D.C.
The importance of corporate identity in the higher education institutions
description Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defined in different disciplines from a management perspective. Additionally, we proposed a new empirical application for the higher education institutions (IES by its acronym in Spanish) case.
format Artículo (Article)
author Rivera-Rodriguez, Hugo-Alberto
Cabra Ballesteros D.C.
author_facet Rivera-Rodriguez, Hugo-Alberto
Cabra Ballesteros D.C.
author_sort Rivera-Rodriguez, Hugo-Alberto
title The importance of corporate identity in the higher education institutions
title_short The importance of corporate identity in the higher education institutions
title_full The importance of corporate identity in the higher education institutions
title_fullStr The importance of corporate identity in the higher education institutions
title_full_unstemmed The importance of corporate identity in the higher education institutions
title_sort importance of corporate identity in the higher education institutions
publisher Revista Espacios
publishDate 2016
url https://repository.urosario.edu.co/handle/10336/23960
_version_ 1740172563522256896
score 12,131701