The importance of corporate identity in the higher education institutions
Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defin...
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ir-10336-239602022-05-02T12:37:17Z The importance of corporate identity in the higher education institutions La importancia de la identidad corporativa en las instituciones de educación superior Rivera-Rodriguez, Hugo-Alberto Cabra Ballesteros D.C. Higher education institutions Organizational positioning Universities in Latin America University corporate identity Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defined in different disciplines from a management perspective. Additionally, we proposed a new empirical application for the higher education institutions (IES by its acronym in Spanish) case. 2016 2020-05-26T00:07:06Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 7981015 https://repository.urosario.edu.co/handle/10336/23960 spa info:eu-repo/semantics/openAccess application/pdf Revista Espacios instname:Universidad del Rosario |
institution |
EdocUR - Universidad del Rosario |
collection |
DSpace |
language |
Español (Spanish) |
topic |
Higher education institutions Organizational positioning Universities in Latin America University corporate identity |
spellingShingle |
Higher education institutions Organizational positioning Universities in Latin America University corporate identity Rivera-Rodriguez, Hugo-Alberto Cabra Ballesteros D.C. The importance of corporate identity in the higher education institutions |
description |
Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defined in different disciplines from a management perspective. Additionally, we proposed a new empirical application for the higher education institutions (IES by its acronym in Spanish) case. |
format |
Artículo (Article) |
author |
Rivera-Rodriguez, Hugo-Alberto Cabra Ballesteros D.C. |
author_facet |
Rivera-Rodriguez, Hugo-Alberto Cabra Ballesteros D.C. |
author_sort |
Rivera-Rodriguez, Hugo-Alberto |
title |
The importance of corporate identity in the higher education institutions |
title_short |
The importance of corporate identity in the higher education institutions |
title_full |
The importance of corporate identity in the higher education institutions |
title_fullStr |
The importance of corporate identity in the higher education institutions |
title_full_unstemmed |
The importance of corporate identity in the higher education institutions |
title_sort |
importance of corporate identity in the higher education institutions |
publisher |
Revista Espacios |
publishDate |
2016 |
url |
https://repository.urosario.edu.co/handle/10336/23960 |
_version_ |
1740172563522256896 |
score |
12,131701 |