The importance of corporate identity in the higher education institutions

"Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been...

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Detalles Bibliográficos
Autores Principales: Rivera-Rodriguez H.-A., Cabra Ballesteros D.C.
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Revista Espacios 2016
Acceso en línea: