Nation Branding: Unveiling Factors that Affect the Image of Colombia from a Foreign Perspective
Most countries are concerned about the image they project in international markets. They have adopted and implemented differentiation strategies in order to stimulate tourism and economic investment. In the case of Colombia's reputation, it has been built on unplanned positioning, interests and...
Autores Principales: | Echeverri-Cañas, Lina-Maria, ter Horst E., Molina G., Mohamad Z. |
---|---|
Formato: | Artículo (Article) |
Lenguaje: | Inglés (English) |
Publicado: |
Routledge
2019
|
Materias: | |
Acceso en línea: | https://repository.urosario.edu.co/handle/10336/23387 https://doi.org/10.1080/21568316.2017.1362031 |
Ejemplares similares
-
Nation branding: Unveiling factors that affect the image of Colombia from a foreign perspective
por: Echeverri, L., et al.
Publicado: (2020) -
Imagen país de Colombia desde la perspectiva extranjera
por: Echeverri-Cañas, Lina-Maria, et al.
Publicado: (2015) -
Bayesian Parameter Inference for Models of the Black and Scholes Type
por: Gzyl, H., et al.
Publicado: (2020) -
Exchange rate fundamentals, forecasting, and speculation: Bayesian models in black markets
por: Gramacy, R., et al.
Publicado: (2020) -
Bayesian model averaging: an application to forecast inflation in Colombia
por: González-Molano, Eliana Rocío
Publicado: (2010)