Assessment of the blocking effect in classical conditioning of preferences

"This experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false...

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Autores Principales: Contreras-Bejarano C.A., Devia-Luque C.A., Cruz-Vásquez J.E., Torres-Berrío A.A., Pérez-Acosta A.M.
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Fundacion Universitaria Konrad Lorenz 2011
Materias:
Acceso en línea:https://repository.urosario.edu.co/handle/10336/23352
id ir-10336-23352
recordtype dspace
spelling ir-10336-233522021-01-21T08:27:51Z Assessment of the blocking effect in classical conditioning of preferences Evaluación del efecto de bloqueo en el condicionamiento clásico de preferencias Contreras-Bejarano C.A. Devia-Luque C.A. Cruz-Vásquez J.E. Torres-Berrío A.A. Pérez-Acosta A.M. Advertising Brand names Classical conditioning Physical attractiveness Preferences "This experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false publicity brand) and unconditioned stimuli (female figure with a controlled waist-to-hip ratio) were selected. Experiments 1 and 2 consisted of training in classical conditioning of preferences and blocking effect. 17-25 year-old undergraduate students of different careers participated in the present study. According to the results, a blocking effect was observed, suggesting an explanation for different phenomena in fields such as marketing or advertisement, especially when implying brands competition." 2011 2020-05-26T00:01:20Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 1214381 https://repository.urosario.edu.co/handle/10336/23352 spa info:eu-repo/semantics/openAccess application/pdf Fundacion Universitaria Konrad Lorenz instname:Universidad del Rosario reponame:Repositorio Institucional EdocUR
institution EdocUR - Universidad del Rosario
collection DSpace
language Español (Spanish)
topic Advertising
Brand names
Classical conditioning
Physical attractiveness
Preferences
spellingShingle Advertising
Brand names
Classical conditioning
Physical attractiveness
Preferences
Contreras-Bejarano C.A.
Devia-Luque C.A.
Cruz-Vásquez J.E.
Torres-Berrío A.A.
Pérez-Acosta A.M.
Assessment of the blocking effect in classical conditioning of preferences
description "This experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false publicity brand) and unconditioned stimuli (female figure with a controlled waist-to-hip ratio) were selected. Experiments 1 and 2 consisted of training in classical conditioning of preferences and blocking effect. 17-25 year-old undergraduate students of different careers participated in the present study. According to the results, a blocking effect was observed, suggesting an explanation for different phenomena in fields such as marketing or advertisement, especially when implying brands competition."
format Artículo (Article)
author Contreras-Bejarano C.A.
Devia-Luque C.A.
Cruz-Vásquez J.E.
Torres-Berrío A.A.
Pérez-Acosta A.M.
author_facet Contreras-Bejarano C.A.
Devia-Luque C.A.
Cruz-Vásquez J.E.
Torres-Berrío A.A.
Pérez-Acosta A.M.
author_sort Contreras-Bejarano C.A.
title Assessment of the blocking effect in classical conditioning of preferences
title_short Assessment of the blocking effect in classical conditioning of preferences
title_full Assessment of the blocking effect in classical conditioning of preferences
title_fullStr Assessment of the blocking effect in classical conditioning of preferences
title_full_unstemmed Assessment of the blocking effect in classical conditioning of preferences
title_sort assessment of the blocking effect in classical conditioning of preferences
publisher Fundacion Universitaria Konrad Lorenz
publishDate 2011
url https://repository.urosario.edu.co/handle/10336/23352
_version_ 1690577422791999488
score 11,828437