Assessment of the blocking effect in classical conditioning of preferences

"This experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false...

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Detalles Bibliográficos
Autores Principales: Contreras-Bejarano C.A., Devia-Luque C.A., Cruz-Vásquez J.E., Torres-Berrío A.A., Pérez-Acosta A.M.
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Fundacion Universitaria Konrad Lorenz 2011
Materias:
Acceso en línea:https://repository.urosario.edu.co/handle/10336/23352