Assessment of the blocking effect in classical conditioning of preferences
This experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false public...
| Autores Principales: | , , , , |
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
| Publicado: |
Fundacion Universitaria Konrad Lorenz
2011
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| Materias: | |
| Acceso en línea: | https://repository.urosario.edu.co/handle/10336/23352 |