Consequences' function on the alteration of pilot brands hierarchies
Consequences' function on the alteration of brands hierarchies (positioning) was examined from an operant perspective of symbolic behavior. Brands memory, preference, and purchase intention were compared between experimental and control groups. Experimental group received training, with informa...
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
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2010
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| Acceso en línea: | https://repository.urosario.edu.co/handle/10336/23222 |
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ir-10336-23222 |
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ir-10336-232222022-05-02T12:37:16Z Consequences' function on the alteration of pilot brands hierarchies Función de las consecuencias en la alteración de jerarquías de marcas experimentales Gómez-Díaz J.A. Pérez-Acosta, Andrés M. Brand positioning Memory Preference Purchase intention Stimuli functional equivalence Consequences' function on the alteration of brands hierarchies (positioning) was examined from an operant perspective of symbolic behavior. Brands memory, preference, and purchase intention were compared between experimental and control groups. Experimental group received training, with informative consequences, of six functionally equivalent classes of stimuli. Control group was exposed to a similar procedure, without informative consequences. It was found that informative consequences were positively associated with alteration in memory, preference, and purchase intention hierarchies, unlike from the absence of such consequences. It also discusses the consequences' role in formation as well as in derived hierarchies alteration. 2010 2020-05-26T00:00:26Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 20070802 01854534 https://repository.urosario.edu.co/handle/10336/23222 spa info:eu-repo/semantics/openAccess application/pdf instname:Universidad del Rosario |
| institution |
EdocUR - Universidad del Rosario |
| collection |
DSpace |
| language |
Español (Spanish) |
| topic |
Brand positioning Memory Preference Purchase intention Stimuli functional equivalence |
| spellingShingle |
Brand positioning Memory Preference Purchase intention Stimuli functional equivalence Gómez-Díaz J.A. Pérez-Acosta, Andrés M. Consequences' function on the alteration of pilot brands hierarchies |
| description |
Consequences' function on the alteration of brands hierarchies (positioning) was examined from an operant perspective of symbolic behavior. Brands memory, preference, and purchase intention were compared between experimental and control groups. Experimental group received training, with informative consequences, of six functionally equivalent classes of stimuli. Control group was exposed to a similar procedure, without informative consequences. It was found that informative consequences were positively associated with alteration in memory, preference, and purchase intention hierarchies, unlike from the absence of such consequences. It also discusses the consequences' role in formation as well as in derived hierarchies alteration. |
| format |
Artículo (Article) |
| author |
Gómez-Díaz J.A. Pérez-Acosta, Andrés M. |
| author_facet |
Gómez-Díaz J.A. Pérez-Acosta, Andrés M. |
| author_sort |
Gómez-Díaz J.A. |
| title |
Consequences' function on the alteration of pilot brands hierarchies |
| title_short |
Consequences' function on the alteration of pilot brands hierarchies |
| title_full |
Consequences' function on the alteration of pilot brands hierarchies |
| title_fullStr |
Consequences' function on the alteration of pilot brands hierarchies |
| title_full_unstemmed |
Consequences' function on the alteration of pilot brands hierarchies |
| title_sort |
consequences' function on the alteration of pilot brands hierarchies |
| publishDate |
2010 |
| url |
https://repository.urosario.edu.co/handle/10336/23222 |
| _version_ |
1740172333323124736 |
| score |
12,131701 |