Consequences' function on the alteration of pilot brands hierarchies

"Consequences' function on the alteration of brands hierarchies (positioning) was examined from an operant perspective of symbolic behavior. Brands memory, preference, and purchase intention were compared between experimental and control groups. Experimental group received training, with i...

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Detalles Bibliográficos
Autores Principales: Gómez-Díaz J.A., Pérez-Acosta A.M.
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: 2010
Materias:
Acceso en línea:https://repository.urosario.edu.co/handle/10336/23222