Consequences' function on the alteration of pilot brands hierarchies
Consequences' function on the alteration of brands hierarchies (positioning) was examined from an operant perspective of symbolic behavior. Brands memory, preference, and purchase intention were compared between experimental and control groups. Experimental group received training, with informa...
| Autores Principales: | , |
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| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
| Publicado: |
2010
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| Materias: | |
| Acceso en línea: | https://repository.urosario.edu.co/handle/10336/23222 |