Multiproduct retailing and consumer shopping behavior: The role of shopping costs
We empirically examine the role of shopping costs in consumer shopping behavior in a context of competing differentiated supermarkets that supply similar product lines. We develop and estimate a model of demand in which consumers can purchase multiple products from multiple stores in the same week,...
Autores Principales: | , |
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Formato: | Artículo (Article) |
Lenguaje: | Inglés (English) |
Publicado: |
Elsevier Inc.
2020
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Materias: | |
Acceso en línea: | https://repository.urosario.edu.co/handle/10336/22125 https://doi.org/10.1016/j.ijindorg.2019.102560 |