The community in business : Strategic relationship between companies and environment and marketing

Community language is not unrelated to companies (Chaston & Mangles, 2001), which define their activities as a benefit for community through sales of products or services. They also use in the social responsibility activities (Kakabadse, Rozuel, & Lee-Davies, 2005; Korhonen, 2002) in the co...

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Detalles Bibliográficos
Autor Principal: Juárez, Fernando
Formato: Artículo (Article)
Lenguaje:Inglés (English)
Publicado: 2014
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