Can Facebook Ads and Email Messages Increase Fiscal State Capacity? Experimental Evidence from Venezuela
Tax compliance is a big challenge in weakly institutionalized countries, in which citizens do not trust the State and prefer to evade. Can compliance be increased, and hence fiscal state capacity strengthened, using online strategies? We perform a randomized field experiment in Venezuela's capi...
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| Formato: | Documento de trabajo (Working Paper) |
| Lenguaje: | Inglés (English) |
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2018
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| Acceso en línea: | http://repository.urosario.edu.co/handle/10336/18720 |
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ir-10336-187202019-09-19T12:37:54Z Can Facebook Ads and Email Messages Increase Fiscal State Capacity? Experimental Evidence from Venezuela Gallego, Jorge A. Ortega, Federico Facultad de Economía Tax compliance Randomized controlled trial Fiscal capacity Online strategies Finanzas públicas Cumplimiento del contribuyente Impuestos Comunicaciones digitales C93 H26 H71 O12 Tax compliance is a big challenge in weakly institutionalized countries, in which citizens do not trust the State and prefer to evade. Can compliance be increased, and hence fiscal state capacity strengthened, using online strategies? We perform a randomized field experiment in Venezuela's capital, Caracas, to determine if email messages, Facebook ads, or a combination of both, can increase tax compliance. By varying the mechanism used to approach taxpayers, we are able to test if more direct and personalized methods, such as email messages, are more effective than general advertisement tools, such as Facebook ads. Moreover, our design allows us to test if both strategies complement each other and boost the capacity of a local government to increase compliance. Preliminary results suggest that these strategies are cost-effective methods for increasing tax revenues, even in a context of low confidence in the State, as is the case of Venezuela nowadays. 2018-11-19 2018-11-21T16:35:41Z info:eu-repo/semantics/workingPaper info:eu-repo/semantics/publishedVersion http://repository.urosario.edu.co/handle/10336/18720 eng Atribución-NoComercial-SinDerivadas 2.5 Colombia http://creativecommons.org/licenses/by-nc-nd/2.5/co/ info:eu-repo/semantics/openAccess application/pdf |
| institution |
EdocUR - Universidad del Rosario |
| collection |
DSpace |
| language |
Inglés (English) |
| topic |
Tax compliance Randomized controlled trial Fiscal capacity Online strategies Finanzas públicas Cumplimiento del contribuyente Impuestos Comunicaciones digitales C93 H26 H71 O12 |
| spellingShingle |
Tax compliance Randomized controlled trial Fiscal capacity Online strategies Finanzas públicas Cumplimiento del contribuyente Impuestos Comunicaciones digitales C93 H26 H71 O12 Gallego, Jorge A. Ortega, Federico Can Facebook Ads and Email Messages Increase Fiscal State Capacity? Experimental Evidence from Venezuela |
| description |
Tax compliance is a big challenge in weakly institutionalized countries, in which citizens do not trust the State and prefer to evade. Can compliance be increased, and hence fiscal state capacity strengthened, using online strategies? We perform a randomized field experiment in Venezuela's capital, Caracas, to determine if email messages, Facebook ads, or a combination of both, can increase tax compliance. By varying the mechanism used to approach taxpayers, we are able to test if more direct and personalized methods, such as email messages, are more effective than general advertisement tools, such as Facebook ads. Moreover, our design allows us to test if both strategies complement each other and boost the capacity of a local government to increase compliance. Preliminary results suggest that these strategies are cost-effective methods for increasing tax revenues, even in a context of low confidence in the State, as is the case of Venezuela nowadays. |
| author2 |
Facultad de Economía |
| author_facet |
Facultad de Economía Gallego, Jorge A. Ortega, Federico |
| format |
Documento de trabajo (Working Paper) |
| author |
Gallego, Jorge A. Ortega, Federico |
| author_sort |
Gallego, Jorge A. |
| title |
Can Facebook Ads and Email Messages Increase Fiscal State Capacity? Experimental Evidence from Venezuela |
| title_short |
Can Facebook Ads and Email Messages Increase Fiscal State Capacity? Experimental Evidence from Venezuela |
| title_full |
Can Facebook Ads and Email Messages Increase Fiscal State Capacity? Experimental Evidence from Venezuela |
| title_fullStr |
Can Facebook Ads and Email Messages Increase Fiscal State Capacity? Experimental Evidence from Venezuela |
| title_full_unstemmed |
Can Facebook Ads and Email Messages Increase Fiscal State Capacity? Experimental Evidence from Venezuela |
| title_sort |
can facebook ads and email messages increase fiscal state capacity? experimental evidence from venezuela |
| publishDate |
2018 |
| url |
http://repository.urosario.edu.co/handle/10336/18720 |
| _version_ |
1645141148745859072 |
| score |
12,111491 |