Bandwagon and Snob effects : A Model of observable consumer behavior
The independence of preferences, normally assumed in consumer theory, is rather problematic when it comes to explaining observable consumer behavior. One of the most notorious cases is when the desire for status affects the purchasing decision of consumers; this can be seen in Leibenstein's Ban...
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| Formato: | Trabajo de grado (Bachelor Thesis) |
| Lenguaje: | Español (Spanish) |
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Universidad del Rosario
2017
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| Acceso en línea: | http://repository.urosario.edu.co/handle/10336/18201 |