Exporting Culture: a Requirement for Competitive Internationalization*

This paper proposes a concept of “culture for internationalization” and “exporting culture” –a highly relevant concept for developing countries’ firms that are likely to follow a gradual internationalization process– based on the strong relationship binding the concept proposed to strategy and syste...

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Detalles Bibliográficos
Autor Principal: Sierra G., Jaime H.
Formato: Artículo (Article)
Lenguaje:Español (Spanish)
Publicado: Universidad del Rosario 2005
Materias:
Acceso en línea:https://revistas.urosario.edu.co/index.php/empresa/article/view/1952
http://repository.urosario.edu.co/handle/10336/17030