Exporting Culture: a Requirement for Competitive Internationalization*
This paper proposes a concept of “culture for internationalization” and “exporting culture” –a highly relevant concept for developing countries’ firms that are likely to follow a gradual internationalization process– based on the strong relationship binding the concept proposed to strategy and syste...
| Autor Principal: | |
|---|---|
| Formato: | Artículo (Article) |
| Lenguaje: | Español (Spanish) |
| Publicado: |
Universidad del Rosario
2005
|
| Materias: | |
| Acceso en línea: | https://revistas.urosario.edu.co/index.php/empresa/article/view/1952 http://repository.urosario.edu.co/handle/10336/17030 |